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What is SEO in India?
An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP).

What is SEO expert?

A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

How can I become an SEO consultant in India?

10 Steps to become an SEO Expert
Step 1: Understand how search engines work. ...
Step 2: Get to know The Basic Search Engine Marketing Concepts. ...
Step 3: Understand the true meaning of SEO. ...
Step 4: Choose the right SEO Training. ...
Step 5: Stay informed about SEO changes. ...
Step 6: Choose the Right SEO Tools.

What do SEO companies actually do?

An SEO company offers search engine optimization services to businesses to help them improve their visibility online. Search engine optimization is the process of making changes to your website design and content to make your site more attractive to the search engines.



How do I hire a SEO expert?
Start with these steps:

Learn some SEO yourself
Use Credo to find someone with experience with your type of site
Learn the differences between a solo consultant and an agency
Learn (and ask) the right questions
Get references/client referrals
Learn who you will be working with
Get them to set your expectations
Pick and commit
Learn Some SEO Yourself
Hiring a great SEO starts with understanding it yourself. Just like owning a business, if something goes wrong because you did not educate yourself then that’s completely on you.If you think you need to hire an SEO expert, learn some SEO yourself first. Read the Beginners Guide to SEO, learn about links and why they matter (and the difference between a good link and a bad one), why content matters for SEO, and maybe even sign up to something like DistilledU to take a crash course in a structured format.

After you understand the basics of SEO, then discuss your project with some people. Every business’s needs are different, so don’t be fooled into thinking that SEO is a one-size-fits-all sort of endeavour.

Find someone with experience with your type of site
As said above, SEO is not a one-size-fits-all undertaking. Your business and industry will determine how effective it will, how long it will take to meaningfully impact your business, and how competitive the search results page (SERP) landscape is. For example, if you are a local dentist you’ll need to try to get into the map listings for your queries (e.g. [denver pediatric dentist]) but if you are an international travel marketplace you’ll be competing against a lot of big brands such as Hotwire, AirBNB, and the like.

Because of this, you need someone who understands your space and what it will take to rank competitively. I wouldn’t recommend hiring someone who has done SEO for a direct competitor of yours, simply because long term you will be better off with someone with fresh ideas. If you hire the person that your competitor used, at best you’ll be playing copycat while they are moving on and working with the next SEO expert.

Instead, I recommend thinking a level higher than your specific business type (let’s continue with the dentist theme). You should instead look for someone who has vast experience doing SEO for local businesses. If you own multiple dentist practices, then you should look for someone who has experience doing multi-location SEO for local businesses for law firms, auto dealers, and the like.

If you want a few pointers on where to start from an SEO perspective:
Put your domain into SEMrush and note Organic Traffic and Backlink Count
Use this free page auditor to get an initial on-page SEO look at 25 of your site’s pages.